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Co-creation

Co-creation

  • Posted by inedit
  • On November 16, 2020
  • 0 Comments

The co-creation can “refer to any act of collective creativity, i.e. creativity that is shared by two or more people. Co-creation is a very broad term with applications ranging from the physical to the metaphysical and from the material to the spiritual (Sanders et Stappers 2008). In the business context, the co-creation is when a company includes different stakeholders in the ideation, design, and development processes of a product, a technology, or a service (adapted from (Ind et Coates 2013)).

 

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