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User-driven innovation

User-driven innovation

  • Posted by Eleonora Bongiovanni
  • On November 20, 2020
  • 0 Comments

User-driven innovation makes use of information on customers, user communities and customer companies, and engages users as active participants in innovation activities”, where the primary focus lies on gaining insights into user’s needs and experiences at an early stage of the innovation process (Renders et Sleeckx 2012)

 

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